In a monumental music industry move, Primary Wave has officially acquired a significant stake in the catalog of legendary rapper Notorious B.I.G., valuing his estate at an impressive $200 million. This significant deal includes the rapper’s iconic recordings, publishing rights, and rights to his name, image, and likeness, further solidifying Biggie’s enduring legacy.
This acquisition aligns with Primary Wave’s robust portfolio, which already includes rights to music from cultural icons such as Bob Marley, Whitney Houston, Stevie Nicks, and Luther Vandross. The company has notably expanded its reach through strategic partnerships and acquisitions, powered by a massive $2 billion investment from Brookfield Asset Management in 2022.
Recent significant moves by Primary Wave include collaborations and rights acquisitions involving Grammy-winning songwriter Jimmy Webb, country and folk artist Jerry Jeff Walker, acclaimed violinist Itzhak Perlman, composer Chuck Mangione, rock guitarist Nuno Bettencourt, alt-rock band The Spin Doctors, Crowded House’s Neil Finn, iconic group The Village People, songwriter P.F. Sloan, and celebrated singer-songwriter Neil Sedaka.
Biggie Smalls, whose debut album Ready to Die introduced timeless hits like “Juicy” and “Big Poppa,” continues to impact the music scene profoundly. His second album, the posthumous Life After Death, delivered chart-topping classics such as “Hypnotize” and “Mo Money Mo Problems,” earning several Grammy nominations. Since his untimely passing at age 24, Biggie’s estate has remained influential through licensing, merchandise, and posthumous releases, with his life and legacy further immortalized in the feature film Notorious.
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