Kanye West has released his new song ‘Beauty And The Beast’ and is currently selling only one item on his Yeezy site – a swastika t-shirt.
The musician and fashion mogul – now known as Ye – took the time to release his latest track during Kendrick Lamar‘s Super Bowl Halftime Show last night (February 10).
‘Beauty And The Beast’ is a song that Ye has been teasing for a bit now – it’s allegedly set to be featured on his upcoming album ‘Bully’. At the time of writing, ‘Bully’ has no set release date.
Last month, Ye previewed some snippets of his new material at 1OAk Tokyo, which featured a shoutout to the disgraced rap mogul Diddy and a verse about having threesomes with his model and architect wife, Bianca Censori. Listen to ‘Beauty And The Beast’ below.
BEAUTY AND THE BEAST
YE KANYE WEST
BULLY
OUT NOW AT https://t.co/4KyQx1PskY pic.twitter.com/BqePyVNf3F— YEFANATICS (@yefanatics) February 10, 2025
Along with the release of his new track, Ye has also wiped his Yeezy site clean with only one listing made available: a white t-shirt with a large swastika on the chest listed as “HH-01”.
The garment is priced at $20, with the listing’s name of “HH-01” possibly a reference to the ‘Heil Hitler’ chant that would accompany Nazi gestures.
The availability of the shirt comes after Ye went on an intense tweeting spree on X/Twitter this past weekend, in which he shared a string of controversial posts that saw him withdraw his apology to the Jewish community for past anti-Semitic comments, as well as declaring himself as “a Nazi”.
He had also tweeted “I love Hitler”, praised billionaire and X-owner Elon Musk as “the most lit person that [has] ever been on Twitter” and claimed that all other people look up to him. Musk himself had drawn criticism and allegations of Nazism earlier this year when he made two Nazi-like gestures during Donald Trump’s presidential inauguration.
Kanye West really is selling swastika Shirts lol pic.twitter.com/1nYv5mI0tq
— Libs Of Reddit (@RejectDegenercy) February 10, 2025
During the Superbowl, Ye shared a weird advertisement for his Yeezy site in which he was filmed getting his teeth done: “I spent all the money for the commercial on these new teeth, so once again I had to shoot it on the iPhone. Um… go to Yeezy.com.”
Speaking about the controversial and hateful tweets the rapper shared over the weekend, A spokesperson for Campaign Against Antisemitism said: “Once again, Ye has gone on an antisemitic rampage online. It couldn’t be any clearer that he is an unrepentant, proud antisemite. More people have viewed these posts than there are Jews on the planet.”
“It is obvious that Ye has not learned his lesson the first time, when Adidas ended its partnership with him, following our call to do so,” the statement continued. “At a time of unprecedented antisemitism, there can be no mistaking this incitement for exactly what it is. We call on Elon Musk to remove him from X.”
Following Kanye’s weekend rant, Friends star David Schwimmer called on action to be taken against rapper for his hate-filled “Nazi” posts, arguing that “silence is complicity”.
Although his X/Twitter account appears to have been deactivated, social media users have shared screenshots of the offensive t-shirt as well as screenshots of another clothing item he was selling – a hoodie seemingly identical to the one Cassie wore when Diddy was captured on film assaulting her in 2016.
Ye drops new clothes on his website featuring the hoodie Cassie wore when she was physically assaulted by Diddy pic.twitter.com/MnbIRFJHRc
— FearBuck (@FearedBuck) February 9, 2025
The ‘Carnival’ artist posted an image of what he dubbed the “LOVE HOODIE” side by side with a screenshot of footage from the incident. Obtained and published by CNN in March, the video appeared to show Diddy beating his former partner Cassie, and throwing an unidentified object at her from a nearby table.
The footage aligned with testimony the singer had previously given in a lawsuit filed against the rap mogul, in which she claimed Diddy “became extremely intoxicated and punched [her] in the face” at the hotel, then followed her into the hallway and throwing glass vases at her after she tried to leave when he was asleep.
Social media users have called West’s move to use that incident to sell hoodies “beyond evil” and “possibly the worst thing he’s done“. Per The Standard, Ye also shared a post that read: “Hey question if someone were to beat up their girlfriend in public, would that be considered domestic violence, or is that outdoor violence, or is it just public indecency? ….Im just asking for a friend.”
His short-lived return to X after having previously been banned back saw him make a litany of hateful posts, including voicing his support for Diddy and Chris Brown and urged for the former to be released from prison amid sexual abuse allegations.
Elsewhere, he also took the time to hit out at Dave Chappelle and the late Virgil Abloh while on his tweeting spree, speaking out against the late fashion mogul and the comedian who he was both close friends with.
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