Over 40 years ago, in an era where the television was the cornerstone of every living room, there existed a now-iconic channel that served music videos around the clock (you guessed it — Music Video Television, or MTV). Fast forward to 2024, and the medium has evolved, but its power to captivate and provoke remains undiminished. Today, Billboard Latin and Billboard Español editors reveal our curated list of the best Latin music videos in 2024.
From evocative narratives that shine a light on family and personal cultural heritage (Becky G’s “GOMEZX4″) to audacious visual experiments that redefine our perceptions (Anitta and The Weekend’s “São Paulo”); otherworldly depictions of horror and fantasy (Javiera Mena’s “Volver a Llorar”) to deep explorations of religious iconography (Judeline’s “INRI”); oh, and a beautiful illustration that captures feminine power (Elsa y Elmar’s “Entre las Piernas”), this year’s roundup is a vibrant showcase of great visuals we saw this year.
The allure of music videos remains endlessly fascinating, bridging eras and styles. Jhayco’s ’90s-leaning “Vida Rockstar” captivates with its analog film approach, while the futuristic “El Polvo de Tu Vida” by J Balvin and Chencho Corleone dazzles with its sci-fi elements, showcasing how music videos continue to push the envelope of visual innovation. As emphasized by Mexican artist Jay de la Cueva’s video “Perdóname,” borrowing the words of Russian composer and conductor, Igor Stravinsky: “It’s not enough to hear music; you also have to see it.”
So without further ado, here are 18 of our favorite music videos of 2024.
