The 2024 Billboard Music Awards surpassed 330 million cross-platform views, up 14% year over year, generating record viewership in a groundbreaking, multi-distribution model across broadcast, streaming and social channels.
The Dec. 12 special, presented by Marriott Bonvoy, amassed 6.7 million views. It aired live on Fox, Amazon’s Fire TV Channels, Billboard.com and Harmony and on-demand on Paramount+, Hulu, Amazon’s Fire TV Channels and Billboard.com. Content was also distributed via BBMAs and Billboard social channels, including YouTube, X, TikTok, Facebook and Instagram.
The 2024 Billboard Music Awards was the No. 1 social program across all of TV and streaming on Dec. 12. It ranked No. 1 in total interactions (Facebook, Instagram, Twitter and YouTube); No. 1 in earned interactions (Cross-platform Key Opinion Leader [KOL] + Organic Twitter); and No. 1 in total video view counts (Facebook, Twitter and YouTube).
The BBMAs saw increased social engagements throughout the duration of the campaign (+54% year over year).
The top-performing video on demand clips on BBMAs Instagram included Stray Kids’ “Chk Chk Boom” and “JJAM” (30 million), Fuerza Regida’s “Pero No Te Enamores” and “NEL” (10.6 million) and Linkin Park’s “The Emptiness Machine” (5 million).
The fact that two of the top-performing VOD clips were by a K-pop group and a regional Mexican band underscores the how pop music has become a global enterprise, and confirms the wisdom of the global approach the show took. Artists took the stage from locations around the world, including Brazil, London, Australia, South Korea and the U.S., delivering original, curated performances exclusive to the BBMAs.
According to data from Luminate, the songs performed on the 2024 BBMAs saw an increase in total on-demand streams (Spotify, iTunes, Amazon Music, Pandora, YouTube, etc.) on the day following the BBMAs (when compared to the day of the show). Examples include Coldplay’s “All My Love” (up 45%), Jelly Roll’s “I Am Not Okay” (up 28%), and two songs by Tyla: “Shake Ah” (with Optimist and Ez, up 19%) and “Push 2 Start” (up 11%).
Taylor Swift was the top winner at the 2024 Billboard Music Awards, taking home 10 prizes, including a record fifth win for Top Artist. These 10 trophies make her the most decorated BBMAs winner of all time with 49 wins.
Zach Bryan won five awards, including two wins in country and two in rock, reflecting his genre-bridging appeal. Morgan Wallen won four awards, bringing his career total to 19, just one shy of Garth Brooks’ record as the country artist with the most wins.
Shaboozey, Bad Bunny, Drake and the Christian music group Elevation Worship each won three awards. Benson Boone, CeCe Winans, Chandler Moore, Charli XCX, Fuerza Regida, Jung Kook, Kacey Musgraves, Linkin Park, SZA, Teddy Swims, Tommy Richman and Tyla each won two awards.
The tracking period for the 2024 Billboard Music Awards was Oct. 13, 2023, through Oct. 10, 2024, which corresponds to Billboard chart dates from Oct. 28, 2023, through Oct. 19, 2024.
The Billboard Music Awards are produced by Dick Clark Productions, which is owned by Penske Media Corporation. PMC is also the parent company of Billboard.
