For this year’s update of our ongoing Greatest Pop Star by Year project, Billboard will be counting down our editorial staff picks for the 10 Greatest Pop Stars of 2024 all this week — having already revealed our Honorable Mentions, our Comeback of the Year and our Rookie of the Year artists all last week, and our No. 10, No. 9 and No. 8 Greatest Pop Stars earlier this week. Now, at No. 7, we remember the year in Beyoncé — who returned with one of the year’s most ambitious albums and change the game yet again.
“OK, they ready: Drop the new music.”
It was a quintessentially Beyoncé moment, the kind that has come to define the last decade-plus of her continually bar-raising 21st century pop superstardom. Greeting TV viewers around the world during the most-watched event of the year – February’s Super Bowl – Beyoncé co-starred with Veep actor Tony Hale in a Verizon ad in which she kept attempting to literally break the internet, to no avail. At the very end of the spot, having still failed to break the internet – even as “the first woman to launch the first rocket for the first performance in space” – she instead broke character, issuing the above decree over her spaceship’s intercom.
Lo and behold, two new songs magically appeared online immediately after: “Texas Hold ‘Em” and “16 Carriages,” presumed to be the first tastes of her upcoming album, the second part of the history-excavating trilogy project she kicked off in 2022 with the dance-oriented Renaissance. As fans raced to DSPs to confirm the rumors of new music that they were seeing on their social media feeds – likely ignoring whatever was transpiring between the Kansas City Chiefs and San Francisco 49ers following their game’s resumption – it appeared that the artist who first stopped the world with that digital drop way back in late 2013 had done it again. You could practically hear the chuckling worldwide: Only Beyoncé.
But the songs that fans first greeted as part of Bey’s new project were not like other Beyoncé lead singles. From the opening banjos and stomping beat of “Texas,” it was clear that the rumors that had long circulated about her new LP were at least partially grounded in reality: This was going to be her country album, reclaiming the genre’s roots in Black music.
Renaissance had done the same two years earlier with club music, but as a modern pop star, Beyoncé always had at least a toe or two in dance music – she’d topped Billboard’s Dance/Club Songs chart a whopping 22 times in her career already, with various singles and remixes, by the time of that album’s release. Her history in country, however, was largely limited to one song: “Daddy Lessons,” from 2016’s Lemonade. That song was well received by fans and critics, but proved controversial within the country world; following her performance of the song at the 2016 CMA Awards (alongside the now-also-divisive The Chicks), complaints from viewers about Bey’s country qualifications flooded social media, while genre stalwart Alan Jackson reportedly had gotten up and left during the performance.
If there was any doubt that Beyoncé could have success within the genre, though, the two new songs – particularly the hooting, dancefloor-storming “Texas” – quickly put them to bed. “Texas” debuted at No. 2 on the Billboard Hot 100 with just over four days of tracking in its initial release week; the following frame, helped by TikTok virality that included various line-dance challenges, the song climbed to pole position, becoming her ninth career No. 1 as a solo artist (and 13th including her work in Destiny’s Child). It also topped Hot Country Songs, making Bey the first Black woman to top the chart in its 65-year history.
A month after, Bey announced the full parent album for the two songs, which would serve as “Act II” in the trilogy that Renaissance had kicked off: Cowboy Carter, whose cover featured Bey riding side-saddle on a white horse in full cowboy regalia, while brandishing an American flag. The album, the superstar explained in her Instagram reveal, had been “over five years in the making,” and was “born out of an experience that I had years ago where I did not feel welcomed…and it was very clear that I wasn’t,” which inspired her to do a deep dive into country’s history – with the “experience” in question being assumed by most to be the 2016 CMAs performance. However, despite the project’s roots in country, Bey remained unequivocal on the album’s classification: “This ain’t a Country album. This is a ‘Beyoncé’ album.”
The new “Beyoncé” album arrived just a week and a half later: A 28-track journey through country’s past, present and future, Cowboy Carter was Bey’s highest-concept album yet, very deliberately paced and full of connective interludes and even paired at its bookends to essentially play in a continuous loop. It also had a guest list to match its simultaneously backwards- and forward-looking tracklist, including genre legends like Dolly Parton, Willie Nelson and Linda Martell, as well as rising artists like Willie Jones, Tanner Adell and Shaboozey, and even a couple lightly country-adjacent established pop stars in Miley Cyrus and Post Malone. But given the album’s explorations into both folkier and rockier territory, as well as with Bey’s usual inflections of pop and R&B across various tracks, it was true that the album’s core genre was not easily summarized by anything but the artist’s own name, now essentially a genre unto herself.
The set was clearly an event, and it was received as one. Cowboy Carter bowed atop the Billboard 200 – continuing a streak of every official non-soundtrack LP of Bey’s topping the chart, dating back to her first 2003 solo turn Dangerously in Love – with 407,000 units moved, besting the 332,000 units posted by Renaissance in its first week and still marking the best non-Taylor Swift single-week performance for any 2024 album. What’s more, the set drew near-unanimous acclaim, with a score in the 90s from critic-aggregating website Metacritic, making it easily one of the best-reviewed sets released by any artist this year.
The biggest commercial returns for Cowboy Carter were largely kept to its first few weeks of release, as “Texas Hold ‘Em” began to slide down the Hot 100 after its two weeks on top – and though the set blanketed the chart following its debut, it failed to produce a second enduring chart hit. However, Bey remained present in the pop culture landscape following the album’s release, even officially introducing Team USA during the Paris Olympics opening ceremonies in July (with a pre-filmed bit set to Cowboy’s “Ya Ya”), and appearing in a Levis commercial – soundtracked, of course, by the album’s “Levii’s Jeans” – a couple months later. Even when Beyoncé didn’t appear somewhere, it made headlines, as at April’s Stagecoach Music Festival in California, where rumors flew that Bey would make a surprise cameo to kick off the live element of her Cowboy Carter era – sadly for naught, as the festival weekend came and went without the Queen making an official appearance.
Another arena where Beyoncé’s participation was continually anticipated this year was at the Democratic National Convention in Chicago, where presidential hopeful Kamala Harris was building excitement over her own somewhat surprise-announced candidacy. Harris used Lemonade’s “Freedom” as one of her campaign anthems, and in late August, reports surfaced that the pop icon would be making an appearance in support of the candidate. That didn’t come to pass, though Bey eventually would appear – alongside Destiny’s Child groupmate and fellow Texan Kelly Rowland – at a Lone Star State rally that October. “I’m not here as a celebrity… I’m not here as a politician,” she proclaimed. “I’m here as a mother. A mother who cares, deeply, about the world my children and all of our children live in… Our moment is right now. It’s time for America to sing a new song.” (Sadly, America ultimately elected to sing the same song as it did in 2016, but given the multitude of A-list endorsements Harris received – including from several other artists on this list – it suggested that the impact pop stars could have on such matters in 2024 was perhaps limited to begin with.)
There was no doubt about the impact that Beyoncé’s Cowboy Carter era had on popular music in 2024, however. Even before the LP’s release, in the weeks after the surprise drop of “Texas Hold ‘Em” and “16 Carriages,” you could already see big bumps for other Black artists in country music – including for eventual Cowboy collaborator Tanner Adell, whose streaming numbers nearly tripled in the days that followed – just based on the conversation that she was creating around the topic. And perhaps the two biggest breakthroughs in country music in 2024 could both be traced back to Bey: Post Malone, who soft-launched his country pivot on “Levii’s Jeans” before going full Nashville with his Hot 100-topping Morgan Wallen single teamup “I Had Some Help” and Billboard 200-topping full album F-1 Trillion, and Shaboozey, who made his Hot 100 bow via two tracks on Cowboy Carter right before besting the chart for a record-tying 19 weeks with his inescapable “A Bar Song (Tipsy).”
A full quarter-century after first topping the Hot 100 with “Bills, Bills, Bills” as a member of Destiny’s Child, our editorial staff’s No. 1 Greatest Pop Star of the 21st Century remains not only basically as successful and impactful as she’s ever been, but more adventurous and risk-taking than ever. She is well on her way to being one of the culture-defining superstars of the 2020s, just as she was for the ‘00s and ‘10s; this is her third straight year in our Greatest Pop Stars top 10, with only one other artist (yet to appear on our 2024 rankings) able to boast an active streak as long. She’s not likely to disappear anytime soon, either, as she already has her much-anticipated return to the live stage on the books for halftime of the Houston Texans’ Netflix Christmas game against the Baltimore Ravens, with a possible Cowboy Carter tour expected to follow – and of course, there’s still the perpetually buzzed-about closing act to her archival album trilogy. You can bet that whenever she does plan on dropping that new music, we’ll be staying ready for it.
Check back tomorrow for our Nos. 6 and 5 Greatest Pop Stars, and stay tuned all week as we roll out our top 10 — leading to the announcement of our top two Greatest Pop Stars of 2024 on Monday, Dec. 23!
