Billboard’s Friday Music Guide serves as a handy guide to this Friday’s most essential releases — the key music that everyone will be talking about today, and that will be dominating playlists this weekend and beyond.
This week, ROSÉ tells her full story, Bad Bunny hints at a major new era and TWICE keep rolling out major moments. Check out all of this week’s picks below:
ROSÉ, rosie
The debut solo album from BLACKPINK star ROSÉ may be arriving shortly after her first top 10 hit, the Bruno Mars-assisted smash “APT.,” yet rosie doesn’t sound like a hastily constructed attempt to continue momentum — the 12-song collection is a thoughtfully considered portrait of relationship complications and personal complexities, impressively splitting the difference between intimacy and arena-ready pop.
Bad Bunny, “EL CLúB”
While 2024 was ostensibly an off-year for Bad Bunny after a whirlwind multi-year run, the Puerto Rican superstar is seemingly gearing up for a major 2025: on “EL CLúB,” his second solo single of the year, he blends propulsive dance music with atmospheric contemplation, the beat hanging in air and never reappearing (although the song’s music video suggests that it will pick back up with a new Bad Bunny project soon enough).
TWICE, Strategy
Placing an exclamation point on another highly successful year, K-pop superstars TWICE toss out another crackling Megan Thee Stallion collaboration (“Strategy”), a surefire English-language standout (“Kiss My Troubles Away”) and a holiday confection (“Magical”) on their latest mini-album, which runs for 20 minutes but covers a good amount of new ground for the collective.
Quavo, Teddy Swims & Luke Bryan, “Georgia Ways”
Quavo, Teddy Swims and Luke Bryan have all followed wildly different professional paths since emerging from the Peach State, but the new collaboration “Georgia Ways” serves as common ground for the three, who bond over college football, Waffle House and late-‘90s Chipper Jones; Teddy Swims is the newest star of the three here, and punctuates the single with some soulful, swaggering crooning.
V x Bing Crosby, “White Christmas”
The sound of BTS member V joining Bing Crosby on this revamped version of the holiday classic “White Christmas” nods to the evolution of popular music as a more global, less time-constrained medium: with the blessing of the Crosby estate, V has made his own mark on a timeless recording, honoring its spirit while bringing “White Christmas” to a new generation.
Editor’s Pick: Khalid & Normani, “Personal”
When Khalid and Normani linked up six years ago on “Love Lies,” they scored a smash duet that lingered around multiple radio formats for months; “Personal,” a follow-up included on the deluxe edition of Khalid’s recent album Sincere, will have its commercial fate determined in the coming weeks, but hearing two gifted R&B singers weave their voices together again makes for a deeply satisfying fan service, and a reminder of both artists’ individual vocal powers.
