NLE Choppa is partnering with a new company that helps young artists collaborate with some of today’s biggest stars. Beginning today (Dec. 3), Feeture, a new app created by industry veterans Jareiq “JQ” Kabara and Edward “Ed” Ponton Jr., will “streamline the artists-to-artists collaboration process from idea to file delivery.”
“I’m honored to represent a platform like Feeture that makes it so easy to connect with other artists and make music together,” Choppa tells Billboard. “As someone who’s experienced major success from both my features on other artists’ tracks and their features on mine, having an app that takes the heavy work out of finding collaborators is invaluable.”
After carving out a fistful of Hot 100 hits, including “Shotta Flow” and “Walk Em Down,” Choppa will serve as Feeture’s first global ambassador as they look to expand across genres to serve artists from different backgrounds and communities. The app allows artists to search for collaborators based on location, genre, and fees. Once a potential collaborator is found, the app provides a platform for negotiating terms, payments, and music file delivery. This process is designed to be as user-friendly as possible, allowing artists to focus on making music together.
“Our goal was to create a space where finding and facilitating artist features is as easy as possible,” says Kabara, who formerly served as an A&R for Janet Jackson. “We want artists to focus on making music together—while leaving the administrative and legal challenges behind.”
“Feeture is a dream come true—a community exclusively for artists, free from middlemen and built on real, transparent connections,” says Ponton Jr, an experienced songwriter and now Feeture’s COO. “It opens doors the industry once kept closed, creating opportunities for all. I thank God for this journey and the vision to bring something new to the independent music industry.”
With Kabara and Ponton Jr.’s combined experience and knowledge in the industry, they hope to reduce the stress rising artists experience when negotiating artist collaborations with the creation of Feeture. Upon signing up, artists will get a one-month free trial with the promo code Feeture01. The app will also be available to Android users next year, empowering even more artists to connect and create.
Watch the Feeture commercial starring Choppa below:
