Few documents are more carefully studied than the annual Coachella lineup poster announcing the dozens of artists booked to play the Indio, California festival each April. So this year, it didn’t take eagle-eyed fans long to notice a rare typographical change to the typically standardized playbill: A band name printed in something other than the poster’s classic Eurostile LT font.
Instead, the name of that band — legendary punk rock outfit The Misfits — was printed in the timeless “fancy horror” font it’s become known for, with oversized M’s, F’s and T’s dominating the other letters.
It’s a subtle yet substantial change to one of the most recognizable lineup posters in music, made to honor Goldenvoice’s long ties to The Misfits — listed as “The Original Misfits” to underline that the version of the band that’s set to appear at Coachella will be composed of the classic lineup of original singer/songwriter Glenn Danzig, original bassist Jerry Only and longtime guitarist Doyle Wolfgang von Frankenstein. The font change is a nod to The Misfits’ profound influence on live music, Goldenvoice officials say, as well as a celebration of the long history between the band and Goldenvoice, whose roots with the goth-punk outfit predate Coachella itself.
“The Misfits are one of the first bands we promoted,” says Paul Tollett, president of Goldenvoice, which has been producing the annual music festival since 1999 and whose roots in L.A.’s punk rock scene go back to the early 1980s. Back then, Goldenvoice was a small concert promotion company run by Gary Tovar, a street-savvy supporter of LA’s growing punk movement who was known for promoting underground bands like Black Flag and T.S.O.L. that most venues wouldn’t touch.
In 1983, Tovar managed to secure The Misfits a Jan. 21. headlining gig with the Circle Jerks at a community center in Goleta, Calif. — a small beach town 100 miles north of downtown Los Angeles. The band’s energetic and blitzing performance, supporting their recently released record Earth A.D., was captured by multiple video cameras and a half-dozen 35mm toting photographers — with its most memorable line coming from a young Danzig at the end of “All Hell Breaks Loose” when he matter-of-factly declared, “We f—ed that one up.”
Bootleg recordings from the gig would solidify its cult status among fans, and Goldenvoice would promote at least one Misfits show by having the band open for Black Flag at the Santa Monica Civic Center on June 11, 1983. But by year’s end The Misfits had broken up, and eventually, Tovar’s run would come to an end as well: In 1991, he was arrested on federal drug trafficking charges and later sentenced to prison, handing the company off to Tollett and others to manage.
Fast forward four decades to early 2024, when the partners at Goldenvoice found themselves with the rare opportunity to work with The Misfits once more by staging a one-of-a-kind classic punk festival at the LA Fairplex with a supporting lineup that included Suicidal Tendencies, Black Flag, Bad Religion and The Vandals. The festival, dubbed No Values, sold out more than 40,000 tickets immediately after going on sale.
The Misfits are scheduled to headline Coachella’s Outdoor Stage on both weekends (April 12 and April 19), marking their first appearance at the festival. Tickets are now on sale at coachella.com.
