Today, Vevo released a new installment of Footnotes, featuring Tyla, Gunna, and Skillibeng taking viewers behind-the-scenes of the song and official music video for the viral summer hit “Jump” from her debut self-titled album.
In the episode, Tyla explains that “Jump” was originally recorded without any features, but she felt the song needed additional energy, which Skillibeng and Gunna brought perfectly. She describes her vision for the video, incorporating as many South African elements as possible, from styling and makeup to dancers and crew members. Tyla adds that there was no official treatment for the video, but she, along with her creative director Thato and video director Nabil, brought everything together organically. She mentions how cool it was to see the kids in Johannesburg, South Africa celebrating and showing love while they filmed, which they included in the video.
Additionally, Skillibeng shares how much fun and energetic it was to film outside in Kingston, Jamaica, despite the challenges of shooting in the hot weather. Gunna describes meeting Tyla for the first time while shooting in Johannesburg and feeling a deep connection to the motherland.
FULL FOOTNOTES BELOW:
00:05 – “Jump” was written and recorded without any features. I went to Jamaica to finish my album and felt the need to have that energy on “Jump” and Skilli did just that. For Gunna, we spoke about working and after hearing him on Afrobeats, I knew I had to reach out. – Tyla
00:24 – The vibe on set was energetic and fun. We had a great team bringing the vision to life. We shot my scenes outdoors in Jamaica. The most challenging part was probably the heat. – Skillibeng
00:43 – It was very important for me to rep my city and bring as many South Africans with me as possible. We made it a priority to incorporate many creatives, dancers, crew members, makeup artists, stylists and wore South African designer clothes and jewelry. – Tyla
01:03 – When I flew out, we didn’t have an actualized treatment, but that made it all come together organically. Tyla and her creative director Thato had ideas and cultural references that would reveal the city’s beauty and have people spark more scenes. – Nabil (director)
01:20 – I collected many references and ideas to send to Nabil because I knew exactly what I wanted. Nabil and Thato, my creative director, helped me bring that vision to life. – Tyla
01:43 – The first time we met was shooting in Johannesburg. It was like the motherland. Kids were running around playing soccer. There was a little corner store. The weather was good. Just a vibe. We knocked out the video in 24 hours. – Gunna
02:04 – My Stylist, Katie, pulled a bunch of stuff and I had so much fun playing around. I saw people loved the layered bikini and heels strapped over the jeans. I knew it was a killer the moment I finished putting together those looks. – Tyla
02:23 – It was cool seeing the community kids showing love and cheering for Tyla. And Gunna being out there in Joburg, too. Everyone on the set was excited. – Nabil (director)
02:43 – I needed the energy of our culture to scream through the screen. I sent Nabil videos of people stopping taxis or cars and causing a whole riot by dancing and we ended up including that in one of the scenes. – Tyla
03:01 – Tyla wanted to bring the flavor of her hometown. This is one of my favorite shoots to date. Checking the comments, the fans already found more details than I knew existed. – Nabil (director)
