This year’s Super Bowl has made television history, with the broadcast setting a ratings record for the second year in a row.
According to FoxSports, an average of 126 million viewers tuned in to watch their broadcast on Sunday (Feb. 9), which saw the Philadelphia Eagles emerge victorious over the Kansas City Chiefs with a final score of 40 to 22. According to the network, those figures measure viewers across Fox, Fox Deportes, Tubi, Telemundo and NFL digital properties.
That number is a 2% increase on the 123.7 million viewers who watched last year’s event, which outshone any audience previously recorded by Nielsen. Fox also noted that their peak audience of 135.7 million viewers occurred around the game’s second quarter, between 8:00-8:15pm ET.
Though the evening’s big takeaway was undoubtedly related to the game itself, a sizable portion of the Super Bowl’s viewership likely came thanks to the halftime show, which featured Kendrick Lamar in the spotlight.
Much of the discourse relating to Lamar’s appearance revolved around the potential content of his performance – specifically whether he would perform his Drake diss track “Not Like Us”.
Having inspired a defamation lawsuit from its subject matter against Lamar (and Drake’s) record label, Universal Music Group in January, and having taken home five Grammys (including Record of the Year and Song of the Year) just a week earlier, Lamar ensured that the song received pride of place in his already-iconic set. Samuel L. Jackson, SZA, and Serena Williams also joined Lamar onstage for the performance at New Orleans’ Caesars Superdome.
Currently, specific break-out numbers for the halftime show have not been made available, though it would likely be in contention for the title of the most-watched halftime show in history. According to The Hollywood Reporter, that honor belongs to the 1993 Super Bowl, which saw Michael Jackson change the face of halftime entertainment, bringing in 133 million viewers for his appearance.
