Kendrick Lamar‘s 2025 Super Bowl Halftime Show was full of memorable moments — and Billboard wants to know which one is your favorite.
There certainly are a lot to choose from, with the Compton rapper demonstrating his prowess with 13 straight minutes of back-to-back hits and all-star cameos from collaborators and friends. After the show opened with Samuel L. Jackson — dressed in a full star-spangled getup — introducing himself as “Uncle Sam” and making the first of several pointed interjections about Lamar’s messaging, Dot appeared on top of his GNX to perform an unreleased song snippet as an impossible number of dancers popped out of his signature car.
Things got progressively more interesting and high-energy from there, with Lamar transitioning from GNX lead single “Squabble Up” to a sequence honoring his Pulitzer-winning 2017 album DAMN., featuring hits “Humble” and “DNA.” He went on to tease viewers — and his musical nemesis, Drake — by faking like he was about to perform his Grammy-winning Billboard Hot 100-topping smash “Not Like Us” before saying that he couldn’t, because “you know how they love to sue” (an almost definite reference to Drizzy’s lawsuit against Universal Music Group).
The “Euphoria” artist did eventually play “Not Like Us,” which itself featured numerous highlights including Serena Williams crip walking; Lamar staring dead into the camera to tease, “Say, Drake …”; and the entire crowd at Caesars Superdome joining in for an ear-splitting “probably A-minor!” chorus. But all of that came after SZA joined him on stage for vibey performances of their collaborations “Luther” and “All the Stars.” Lamar closed out his show with another GNX favorite, “TV Off,” featuring an almost obligatory on-field cameo from producer Mustard.
Between halves of the Philadelphia Eagles’ 40-22 blowout win against the Kansas City Chiefs, Lamar made history on the field. Vote for your favorite moment from the already iconic showcase below.
