Earlier this week, Billboard revealed its year-end Boxscore charts, ranking the top tours, venues, and promoters of 2024. We’re breaking it down further, looking at the biggest live acts, genre by genre. Today, we continue with Latin.
Latin music reached unprecedented heights in 2022, when Bad Bunny staged the year’s highest-grossing tour. While no genre act has since matched his year-end earnings of $373.5 million, the bench has deepened. Five Latin acts grossed more than $100 million in 2024, up from one in 2023 and two in 2022. Latin artists are responsible for 16% of the year’s top 100 touring grosses, more than ever before.
That quintet of nine-figure earners includes artists from Colombia, Mexico, Puerto Rico and even New York City, highlighting the wide diaspora of Latin artists impacting the charts, stretching beyond the typical definition of genre itself.
Building upon a breakthrough from last year, Mexican acts are a bigger piece of the Latin music puzzle. Four of the top 10 are from Mexico and/or make regional Mexican music, including the artist at No. 1. Among Latin’s many sub-genres, Regional Mexican is responsible for its youngest acts, as Peso Pluma and the members of Fuerza Regida are all in their mid-20s. Looking ahead, it’ll be an increasingly important piece of the puzzle as Latin’s roster replenishes itself.
Keep reading to check out the 10 highest-grossing tours by Latin acts, with such acts qualifying due to recent performance on Billboard’s Top Latin Albums and/or Hot Latin Songs charts. Rankings are determined according to figures reported to Billboard Boxscore. All reported shows worldwide between Oct. 1, 2023 – Sept. 30, 2024, are eligible.
