Kaskade is set to open Decca Live, a new 1,000-capacity venue located at 323 E Bay Street in downtown Jacksonville, Fla., that organizers say will create a cutting-edge, immersive experience for fans of both underground and mainstream music acts.
Launched by longtime Jacksonville promoter Eric Fuller of BLNK CNVS, the new venue features a steel megastructure as the main stage, a 360-degree mezzanine wrapping around the dance floor and a rooftop bar with stunning views of the St. Johns River and Jacksonville skyline. The architectural design was led by JAA Architecture, with interior design by Moyano Productions and production and stage design by Collyns Design Inc.
Decca Live is spread over three floors, including a second-floor mezzanine level and a rooftop level with its own bar, entrances and exits.
“We can open the rooftop bar through the venue or we can separate the space where the ground floor and the mezzanine are focused on concerts and the rooftop maintains a cocktail, loungy vibe where fans can go upstairs get some peace and quiet if they want to,” says Fuller.
Kaskade will perform the first public concert at Decca Live on Jan. 31, 2025. Fuller built the venue from the ground up and sees it as a major cultural hub and economic milestone for the Northern Florida city, filling a long-standing void in the city’s music scene.
“We’re going to book a little bit of everything — EDM, rock and even country music. We want it to be a room for everyone,” Fuller said. “The idea is to be an open room and serve as a beacon in the state where the room is always available to talented promoters.”
Through BLNK CNVS, Fuller already serves as the largest independent promoter of Miami Music Week, hosting more than 35 events with more than 40,000 tickets sold last year. His partners in Decca Live include Jacksonville native Shawn Rouf and Evan Rajta. While BLNK CNVS will handle much of the in-house buying, Decca Live is an open building available to all promoters. Ticketing will be handled by Eventbrite.
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“Jacksonville as a city is at a tipping point,” says Rajta in a statement to Billboard. “The city is starving for new ideas and entertainment and that is exactly what we are creating with Decca Live. Our goal is simple: build a world class venue that will be here for decades to come.”
Fuller is a graduate of Jacksonville’s University of North Florida and formerly served as COO at companies including Life In Color, Advanced Concert Productions, Club Space Miami and Celine Orlando.
“Florida is a great state for touring and this room sounds incredible,” says Fuller. “We’ve put everything we have into this project and we’re excited to now share it with the rest of the world.”
Check out concept art for Decca Live below.
